5 secrets to be a social media expert
India is changing fast and today we are on top of the scale where Digital marketing is concerned. A lot of certifications are being given to learn social media marketing, hub spot being on top of the mind for all. Google also has certifications for ad words however though they are well recognized certifications, yet social media is an art which is developed only through research and more by experience. We don’t have a choice of how to use SOCIAL MEDIA MARKETING the question is how well we do it.
- Brand story: Looks possibly the most doable social media tool to get traffic moving on to your brand. Create a brand page with a nice cover picture. Have an interesting bio update on the same. Create interesting posts on facebook with a nice brand story.
- Organic count matters: Reach out to relevant target audience via organic reach before you end up spending a bomb on paid advertisements. Reach out to relevant shares and influencers so that the organic reach is specific and targeted. This would definitely increase the likes and followers on your page .
- Influencers matter: Twitter community grows very fast like a viral and influencers matter a lot .
- Hashtags : Have more hashtags and create new ones relevant to the brand . It’s very important to get the hash tags in place and follow trending hashtags so that the social media tools get more mileage in terms of the postings done .
- Analytics do count: Keep a track of analytics of where the traffic is coming from and capture a lot of B.I reports so that as a smart digital marketer you are able to take a call on what to plug and what to unplug in social media tools.
The way forward: Be a social media expert or be an entrepreneur to start helping brands to grow online with their social media presence. There is a huge demand for this industry and its one on the fastest growing industry in India. Everything on social media impacts your personal branding! How well do you want to be known in the online market?