Online market moves very quickly and we need to evolve soon with the changes else it becomes obsolete. Right strategy and quick decisions help every brand move up the ladder in a progressive way. As the new financial year in India starts it’s the right time to make sure your Digital budgets are in place and well adhered to.
- Video ads gaining momentum:
Video ads have become the rage and now with Google and Bing opening doors to video ads the market has become larger to get your brand noticed. Google has an algorithm which includes the video search engine for the videos to be found. Bari Directory
- More business apps
Customized business apps are the new buzz words. With Google now more mobile friendly compared to desktops. The reach for mobile has increased by 10 folds in the last year and apps are definitely gaining more momentum for search engines.
- Getting new optimization:
While the market was dominated by search engine, PPC and SEO , These are going to be history soon as Digital assistants like Siri would dominate the search market and the customer would want more of virtual assistance than simply by being just found on search engines.
- Increase in advertising budgets:
The advertising budgets have increased by 10 times compared to last year and Digital platforms are the new rage. The effective of an ROI and real time data is what drives these platforms. The brands have seen the sudden surge and would continue to see the same in the year 2016.
- Email market:
The email market continues as one of the top social media spends with an increase in click through rate @158% when shared with social media. The reach on a continuous basis makes sure there is an effective ROI and reach for the same.