Why #Hashtags are the 51st shade of grey?

Why #Hashtags are the 51st shade of grey?

We have all seen the ubiquitous # sign in front of social media posts, but do you really know what that symbol does- or could do for you?

What is a #hashtag?

A hashtag is a label used on social media sites that make it easier to find posts or information or contains specific content. Hashtags encourage social media users to explore content that catches their eye. It is created by including the symbol # in front of a word or words without spaces like #foreveryoung or #picoftheday.

People search using hashtags on websites such as Instagram, Twitter, Facebook and YouTube, and they can be an effective way for people to search for content which is specific to their original query. Hashtags can also be a powerful research tool and enable website developers interested in search engine optimization to see what is trending and making waves on social networking websites.

What makes a #goodhashtag?

Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater are your chances to grow an audience. Hashtags can also be used to identify your products, services, and communications.

One of the important rules to hashtags is that they need to be relatively brief—it should be a few words or a short phrase, but not enough words to make up a complex sentence. While there are exceptions but in general, the shorter, the better. After all, users are still going to want to share their thoughts, and Twitter limits the character count.

Why so popular?

In today’s world of social media, users can easily get bogged down by information overload. Using hashtags makes it easy to cut through the digital clutter and focus only on the information we really want.


  1. Importance of hashtags in breaking news:-

Hashtags can get people talking about a particular news story or event and works as a reporting tool for a breaking news. It helps to know about the ongoing activities and things happening all around the world. Be it the BJP campaigning #MODI2019 or the wedding of Prince Harry and Meghan Markle #royalwedding, hashtags have made it all.

2. Promoting an event:-

Hashtags can also be effectively used to promote an event for business purposes and allow website owners to garner a new customer base. They can also be used during a particular promotion or discount and can be utilized to attract a large audience, some of which may never have heard of a particular product of company before they had seen the hashtag. For eg- #FIFA2018 was used to promote FIFA world cup.

3. Using hashtags for your business:-

Brand and campaign specific hashtags are tags that you make for your own business. Use them to market your brand and promotions. Make a brand hashtag that is unique to your company. For eg- KitKat uses a brand hashtag. They use their tagline: #HaveABreak.

4. Hashtags for each specific social media platform:-

Most social networks started using hashtags after Twitter first accepted their use, and each social network uses them differently. These rules can help keep you honest relative to the platforms you’re using for your company’s social media strategy.

  • Twitter hashtags- Tweets with one hashtag generate the most engagement. But engagement drops when you use more than two hashtags.
  • Instagram hashtags- An Instagram hashtag collates all photos with the same hashtag into one stream. One study found that posts with at least one hashtag have 12.6% more engagement than those without.
  • Facebook hashtags-Unlike Twitter or Instagram where most users’ profiles are public, Facebook users have private profiles. Thus, the hashtags most people use on their posts are not discoverable to the public and are limited. For this, click and search using the search bar.

Remember, hashtags not only help users find posts about specific content, they help you reach more people who are interested in what your content. Compose hashtags that fit your industry by using common industry-related terms. Hashtags are the simplest way to organize the endless amount of information posted to social media so that you’re only seeing what you find relevant.



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