Why YOUTUBE is the key to MODI-2019?

Why YOUTUBE is the key to MODI-2019?

Almost one-third of all people on the internet are YouTube users

YouTube is actually an American video sharing website which features videos online. It is the second most popular platform with 1.8 billion active users. Either way, the video streaming service is absolutely dominant- there is no real comparison to YouTube in terms of competition. With the engagement of so many users, thus it becomes easy for anyone to gain fame through YouTube.

The reach and power of YouTube have been demonstrated by many artists, celebrities, and comedians who have launched their careers through YouTube videos. From celebrities like Justin Bieber to Priyanka Chopra or to the politician, our very own Prime Minister Narendra Modi can expand their reach more by using YouTube in their Inbound Marketing campaign.

Speaking of Narendra Modi, everybody knows of the elections gearing up in 2019. Every party wants to win the game either by hook or by crook. Following are the benefits of YouTube which may help influence the Indian audience if Modi includes them in his marketing campaign.

Here is how it can be done:

  1. Capturing attention via videos.

Nothing beats a creative YouTube video to captivate an audience. A statistic states that viewers watch hundreds of millions of hours of YouTube videos every day. A party can allure its audience using a creative video advertisement which directly strikes their mind. It makes you more engaging and considerate towards the people.

The online platform provides a more direct platform for the people to comment and debate; candidates can read exactly what viewers think of their messages. It is a cost-effective and efficient way to reach out to your audiences.

  1. Be influential: be the one to influence voter’s opinion.

Being influential does not mean that one starts having campaigns when elections are just around the corner, it means to help, guide and let the audience know about you maybe by uploading interview videos describing your achievements as a government without backlashing the opposition. It helps you to create a strong public image.

In a study, people have watched more than 110 million hours of candidate- and issues-related content on YouTube. That’s 100X the amount of time it would take to watch all content ever aired on television. That is the power of YouTube.

  1. Social media marketing integration.

YouTube videos are very easy to share online. This makes it very simple to integrate them into any social media strategy plan. By distributing YouTube videos on other popular media sites such as Facebook, Twitter your presence can instantly increase exponentially.

A statistic states that 323 days worth of YouTube videos is watched on Facebook every minute. The more popular your YouTube video gets, the higher it will rank. As the video increases in popularity, better are the chances of your good public image.

  1. Using the Google campaign toolkit.

It’s a YouTube feature which lets the political candidates deliver their messages to the audiences. You can apply it to your YouTube political channel which supports branding, longer videos, custom thumbnails, and includes Google Moderator and YouTube Insight for video analytics. An example of using google campaign toolkit is in the picture below:

Candidates on YouTube can also pay for the ability to add call-to-action overlays to videos, run their TV spots as in-stream ads in other YouTube videos and promote select videos as ads for search terms via Promoted Videos. Also using a hashtag for your campaign would further increase your popularity. For eg- #achhedin can be used as a hashtag for BJP government.

  1. Filming short documentaries and making them go viral.

Filming a short movie and then releasing it on your YouTube channel may add spark to your electoral campaign. It helps you to reach out to your targeted audience with a proper agenda of what the next thing is going to be if people choose your party.

Running long-form political infomercials on television is not unheard of, but expensive. With YouTube, it is now possible to provide a detailed description of your manifesto. The average length of each YouTube video, even including all the uploaded TV ads, is more than five minutes both across all the countries and within the U.S. Several hundred of the videos are over 10 minutes in length, often consisting of extended clips from candidate speeches. TV ads, of course, are far shorter. YouTube provides a substantially more cost-effective means of providing detailed information to those who seek it than does TV.

So, now the question arises will the MODI wave be repeated again in 2019? Well, the answer lies in the future itself. Comment your views on the subject in the comment section below.

 

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